A chief executive is being sought to lead the newly formed Destination Orkney partnership, which aims to responsibly boost tourism in the islands over the next seven years.

The recruitment process for the new position was launched this week, representing a key step in the implementation of the Destination Orkney initiative.

Historically, tourism in Orkney has been co-ordinated by an Area Tourism Partnership. However, partnership members recently agreed to transform what was principally a consultative and information-sharing group into a more dynamic and integrated body called Destination Orkney, with the Orkney Tourism Group (OTG) at its core.

Find out more about Orkney and the role with our short video

The principal partners in the new group are Destination Orkney (formerly OTG), Orkney Islands Council, Highlands and Islands Enterprise, VisitScotland, Historic Environment Scotland and Scottish Natural Heritage.

Destination Orkney will be responsible for the delivery of an action plan focused on achieving the 2025 vision for tourism in Orkney, seeking to make a step change in destination marketing and management, and responsibly growing tourism spend in the islands from £31 million to £40 million.

Destination Orkney, Orkney Islands Council, Highlands and Islands Enterprise and LEADER are jointly funding the new chief executive’s post.

“The appointment of a high calibre chief executive will be critical to the success of Destination Orkney and our new, strategically driven approach to tourism in the islands,” said Gareth Crichton, chairman of Destination Orkney. “Delivering our vision for the future of tourism in Orkney, with an emphasis on responsible, well-managed growth, will be a considerable challenge for whoever lands the role.

The new Chief Executive will help promote Orkney to the world


“However, we’re confident the opportunity of working in Orkney, which already enjoys a global reputation as a destination - one with enormous potential - will be a strong draw for some of the best individuals within the industry.”

It is anticipated that the new Destination Orkney chief executive will assume their role in March of 2018.


For an application pack including a job description, please contact kerry@visitorkney.com or call the office on 01856 230 300. To arrange an informal discussion about the role, contact Destination Orkney Director, Cameron Taylor, via cameron@visitorkney.com.

Application is via CV and covering letter. The closing date for applications is 15 January, 2018. This project is part-funded by the Orkney LEADER Programme 2014-2020.

The post is intended to be permanent, but will be for an initial period until June, 2020.